Magazine advertisement is one of the most popular ways that music artists advertise their music and when it came to doing research for this area in the course, I wanted to think about magazines that would appeal to my target audience and would be seen mainly in the UK as that is where 'The Temper Trap" are most popular.
I came across two very successful and very popular magazines and they are 'NME' and 'Q'. These two magazines are the two most popular magazines in the UK when it comes to music. They both have a number of reviews, interviews, new releases, reissues and new album adverts in every issue.
NME, (also known as the New Musical Express magazine) is a best selling british magazine that has been published since March 1952. It was known to be the first magazine to include a singles chart in it's contents. When it comes to it's target audience, NME magazine focusses on the younger adults aged, 15-25. Known for its exclusive and informative interviews, their independant and unbiased reviews, detailed descriptions of upcoming shows and their quality photography, NME magazine have been very successful throughout the years. Publishing a new issue every week this magazine keeps music lovers up to date ASAP. One of the reasons why I would choose this magazine to advertise my album would be because of its popularity throughout the country and its popularity with my target audience.
Q magazine is very similar to NME magazine with its high energy photos and extensive interviews. Q magazine is known for its compiling lists of songs that are seen in almost every issue. An issue is brought out monthly and so has a alot more information for the upcoming month instead of weekly updates. Q magazine is mostly devoted to interviews with popular artists around the world. Aiming at the older generation, (25+), means that if I decided to advertise this album in this magazine, my music video would be shown to a wider audience, gaining popularity with the older generation as well as the younger generation.
Shown below are examples of different sizes and layouts of these advertisements that I found in the latest Q magazine and the latest NME magazine.
Each advert has there own very unique style and so we are able to associate the different themes with the different genres that they may refer to. For example the New Moon Soundtrack advert has an image from the movie which indicates that this particular album has a range of genres and is more based on the movie and not a genre.
(Source: Wikipedia.com)
1 comment:
Where did you get the target audience figures from for NME and Q? Would the ads go in any other type of magazine - you need to investigate this and definitely analyse a range of ads for digipaks. Can you scan any adverts and include them here as part of your discussion?
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