Thursday 24 September 2009

Chapter 5: Target Audience Research

For this type of research I needed to find an official source of this particular song and find the target audience that associated with this song.
was the first thing that came to mind and so after finding the official music video for Sweet Disposition.



Using the map on the above we are able to locate where this particular song is more popular and as we can see the two countries that enjoy this song more than others is Australia and Britain.
I naturally thought that Australia would be one of the countries that found this song very popular seeing as The Temper Trap are originally from Australia. Also, we are able to find that Britain is the one country that enjoy this band more than anywhere in the world.
Using The Temper Trap's official website and their official video on Youtube, i have been able to narrow down the target audience when it comes to age. Out of the 3, 504, 489 members that The Temper Trap currently have on their official Facebook page, 90% of them are between the ages of 16 - 25. I was able to back this information up with the stats that were found on the youtube page which showed that this particular song was more enjoyed by males between the ages of 16 - 26.

2 comments:

Dr C said...
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Dr C said...

Where does this information come from? You need to credit it and to judge its reliability. You now need to do some original audience research - see me for suggestions