Chapter 4: Conclusion of Genre Research

After researching, in great detail, the three music videos I have come to the conclusion that Indie Rock is a style of music that is associated with the younger generation. Showing young adults enjoying normal day to day life creates a very casual and recognised lifestyle and so it is a theme that the younger generations can relate to.

In the Franz Ferdinand video we follow a young adult in his day-to-day routine starting from his home then to the pub then to a house party. All these things are some of the things we associate with the younger generation which supports the relation between this theme and young adults.

The Macabees' music video is a lot different yet still has a strong link to Franz Ferdinand's video in the sense that it is aimed more to the younger generation. Reaching out to a certain stereotyped group of younger adults, the Macabees also out to the load of young adults with their upbeat sound and their unique styled music videos. I felt that the video let the song down slightly, as it is such an upbeat and cheery song. Yet this maybe what the producers aim was, to create a comparison and to portray the band as having to different sides to them yet when combined create a very unusual and unique style. Thus creating individuality for the band.
In the original music video to the song i have chosen, we see a different aspect that is very dissimilar to the other two videos. throughout this video we see the band in a darker light with slow motion shots and blurred out objects to create an abstract atmosphere throughout the video.

The use of the graphics in the Macabees' music video has influenced me and I am seriously considering to use this technique in some of the shots in my video. I also want to incorporate the shot count from Franz Ferdinand's video. The fast shot change that would go with the beat of the music is something i have been thinking of doing.

I will go into a lot more detail once I have finished doing all my research and begun to think about my music video and its contents.