
Thursday, 26 November 2009
Chapter 18 - Filming & It's Complications

Monday, 16 November 2009
Chapter 17: Cast


Tuesday, 27 October 2009
Chapter 16: Digipak Design - Planning



Chapter 15: Shooting Schedule

Tuesday, 29 September 2009
Monday, 28 September 2009
Chapter 11: Plans for My Music Video
The mise en scene for my video will be all over the place, literally. I wanted to add to the casual theme for the video so i will be using locations such as town center, train station, college and 'home'. These type of areas are places that young adults are familiar with and will be able to relate to. A lot of natural light will be used in my video and the colour scheme will be very vibrant. I also want to incorporate some black and white shots to the video also to support sense of a memory or flashback. Some of the black and white shots will have one colour that will stand out while others will just be black and white. The three main characters in the video will have very natural make up and will have a very indie rock style when it comes to clothing. Although the three girls will be slightly dissimilar when it comes to personality, but will each have a bracelet that symbolises their friendship. this will be shown in close ups and the deep focus shots.
All three characters will have three changes of outfits throughout the music video, this may change when it comes to the story board process. For the first character I wanted three very casual outfits to portray a more laid back female who was the more relaxed of the three friends. When it came to looks I wanted to have a long brunette with a slim figure and a natural tan. My aim was to create a naturally pretty girl and to show this by adding the casual clothes to support the natural beauty that isn't bothered about her looks and what other people think.
The second character will be similar to the first but with some slight changes. I also wanted to give this character a more casual look and a very outgoing personality so when it came to the outfits I went for a more skater boyish style yet portraying a more indie look with it. This character would also be slightly tanned and would have naturally blonde hair. This is going to create a huge contrast stereotypically; many blonde hair, blue eyed women are known to be very feminine and girly. In this case, we are going to change it by giving her an Indie rock look and give her a very outgoing and wild personality.
The third character will be the more timid of the three and I am aiming to portray this attitude in through her personality and not through her outfits. The contrast between her outfits and her personality will be refreshing and will support the Indie Rock style as we find that Indie rock always has something new to offer. Her style will be very neutral indie and will be very girly. She wont be as thin as the other two girls but will have the same complexion and her hair will be shoulder length giving her a very innocent look.Chapter 10: Letter to Rights Holder

Chapter 9: Indie Rock Fashion
When I was evaluating the original music video for Sweet Disposition, I noticed that the bands unique fashion sense was very similar to Indie fashion, yet with their own twist. The use of the hats and the jackets created a very unique indie fashion style and so I wanted to do some slight research on Indie and the fashion that follows with it. As you can see with the images on the right, the style for this genre mainly consists of the following;- Large logo'd t-shirts
- Skinny jeans
- Checkered shirts
- Floral patterns
- Unusually shaped dresses
After looking on several Indie fashion websites i have found two that show just what the style includes. These two online shops show us what Indie fashion really is and what I will be aiming for in my video.
- www.phixclothing.com
- www.senseoffashion.com



Saturday, 26 September 2009
Chapter 8: Conclusion of Magazine Advertising Research
If I had chosen to advertise in the magazine Q, I would have chosen to aim for a larger target audience which has its advantages yet there would have been a risk of losing money as it may not appeal to everyone over the age of 25. This was the main reason why I chose the safer option but i would easily advertise in both of the magazines.
When it comes to the layout of the advert itself, I have found that there are several different options;
A4 Size:
Half The Size;
Chapter 7: Magazine Advertisement Research




Friday, 25 September 2009
Chapter 6: Digipaks Research

| Positive | Negative |
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As you can see there are an even amount of highs and lows to this type of packaging yet it has several points that can be both a high and low of this product. The fact that the product is made from either paperboard or card can be cheaper so manufacture yet may be seen as tacky and unprofessional. The digipak design was one of the first alternatives to the Jewel Case. The jewel case was first released in 1982 and was the original compact disk case. Thursday, 24 September 2009
Chapter 5: Target Audience Research
was the first thing that came to mind and so after finding the official music video for Sweet Disposition.

Saturday, 19 September 2009
Chapter 4: Conclusion of Genre Research
In the original music video to the song i have chosen, we see a different aspect that is very dissimilar to the other two videos. throughout this video we see the band in a darker light with slow motion shots and blurred out objects to create an abstract atmosphere throughout the video.
Thursday, 17 September 2009
Chapter 3: Genre Research
- Mid-Shots
- Close Ups
- Pan (L to R) and (R to L)
- Deep Focus
- Slow Motion Shots



- Extreme Close Ups
- Point of View (From inside the singers mouth)
- Close Ups (Low Angle)
- Extreme Close Ups (Crisps on the table, mainly pub scene)
- Mid-Shots (Side views, in the beginning of the warehouse scene)
- Long Shots
- Group Shot
- Two & Three Shots
- Home (Singers Home/Bathroom)
- Old Warehouse
- Local Pub
- A House Party/Club
- Local Street
Mise En Scene:
- (Home Scene)

Outdoors - shabby building, chipped paint on the walls, cold colours creating negative and unwelcoming feeling, wall on the left hand side creating a barrier, grass on the right hand side creates a more welcoming atmosphere. Natural light is shown by the shadows from the trees that we can see to the left of the shot.

Indoors - very basic room, white walls, window on the left hand side giving natural light, cupboard on the right hand side also creating a barrier, messy area around the character
Character - messy hair, which indicates that the character has just woken up, no top on which adds to this indication. Shaved and clean face, which supports the reason why this character is in the bathroom. Also suggests that it is early in the morning. The Natural light throughout the scene suggests that it is set in the early morning.
- (Street Scene)

Main Shots - buildings on both sides of the shots, which tower over the character, this suggests a city street. Buildings are shabby, old and discoloured. General colour scheme is very dark and negative.
Cars are seen on the right hand side and in the background, much darker atmosphere being portrayed lighter in the center of the screen where the character is placed. People are also scattered around in the background, which supports the suggestion of the scene being a city street.
Character - Casual wear; black t-shirt with blue jeans. Mainly seen in long shots and mid shots. Very little make up if any at all and neatly presented.
- (Warehouse Scene)

Settings - White painted walls are extremely chipped, green and blue panels stand out massively, door positioned on the left slightly, metal panels and pipes are all over the ceiling and the walls, wooden floors, wires and uncovered fuse boxes are shown throughout. Instruments and speakers are shown to fill the warehouse style location, lots of windows scattered around the room creating a lot of natural light. Graffiti on the walls which adds to the suggestion of the setting of this scene.

Characters - all four characters are wear brightly coloured clothing and their is very natural and untouched creating a neat yet lazy presentation of the characters. the colours of their clothing creates a huge contrast between the characters and the scene they are currently in. The brightly coloured panels also supports this.
- (Pub Scene)

Location - Blue building, white bold sign showing the name of the pub which adds to the brightness that is being portrayed. bin bags outside the building to the left hand side adds supports the indication of city. Very dark area with not a lot of natural light. Posters on the wall. The characters are in an enclosed area which suggests vulnerability. The table is filled with drinks which is typical for a local pub. Dart board also seen which supports the suggestion of the scene.

Characters - All four characters are shown as dark figures in the corner of the room. They are all wearing darker clothes which also supports the dark figure portrayal. There are lots of close ups and extreme close ups through out this scene involving the eatings and and drinking alcohol.
- (Club/House Party)

Scene & Characters - the scene is shot mainly through the view from inside the main characters mouth. We begin to see girls and occasionally several guys as they begin to either kiss or force alcohol into the character's mouth. NO natural light in this scene and a small amount of artificial light. Most of the characters that we see in this scene are wearing black or white which supports the presentation of darkness. The one shot that hasn't been filmed from inside the mouth is much brighter with a lot more artificial light. The characters are in much brighter clothes, which suggests the more enjoyable part of the party.
The shot count for this particular video was 210! The whole video is portrayed as a journey for one man. We know this because of the large number of locations that the character goes to, we also feel that this video portrays a sense or normality as it seems as though the character is in a routine that he has known and is used to.
The Maccabees - No Kind Words;
Link To Video: http://www.youtube.com/watch?v=i5i3-8RWvFA&feature=fvst

Shots:
This video is made up of three shots yet two of these shots are continuous. The first shot is one long shot that contains a two shot which then gradually turns to one character creating a single mid shot. This then quickly changes to a close up of the main character for the video.

Mise En Scene:
The Mise en scene for this particular video is a lot less detailed compared to Franz Ferdinand. As this whole video was made up of two clips the setting is very much the same. The background is black while the characters are dressed in light colours.

The character on the right is wearing a grey coloured long sleeved shirt, his hair is very edgy and blunt. The character on the left hand side is a total contrast compared to the first character. This character has a much more scruffier hairstyle yet wears a white collared shirt. These two characters are in contrast with each other as they both are portraying different personalities. The character on the right has a more controlled and organized personality while the character on the left is more laid back.
Graphics:

Throughout the video we see a wide range of graphics and imagery that is used to create the conversation that the two characters are having. We first see this when the character on the left begins to talk and as he does a blue dotted line begins to create a path between the two characters. This also happens when the character on the left begins to talk yet this time a red dotted line begins to appear from their mouth. As the conversation carries on the lines continue to do roam around in between the two characters.

The conversation begins to heat up as the two characters begin to argue and as this starts the graphics that occur in between the two characters begins to speed up. It also begins to appear as if the graphics are showing you how the conversation is going. It's as if the two coloured lines are in an argument also.
As the camera starts to move to give a single shot the character who is in view begins to flash. As if the background begins to overlap on top of the character. The character flashes in time with the drumbeat.

When we get to the second shot which is the close up a different coloured dotted line begins to overlap on the characters face and begins to create different patterns and designs for the rest of the song and the shot.
The shot count for this particular video was two, which was in total contrast with Franz Ferdinand video. I have gone from one extreme to the other.
What I have found out from analysing these three videos is that this certain genre can be portrayed in several types of 'extreme'. This gives me the impression that Indie can be portrayed to any audience and that it can be taken into account by anyone and understood easily.












