Chapter 22: Final Magazine Advertisement

When looking at some of the advertisements, most of them have an image of the band. This may be a problem for me because of copyright on all of the images of The Temper Trap, but as I did some more research I found that some indie advertisements have a significant feature from the album and a basic background as advertisement. This is going to be my approach and I am aiming to extract the title from the digipak design and create a magazine ad that will, as the digipak, portray the band's individuality. I am going to stick to the same colour theme as it will assure similarity and the relationship between the album and its advertisement.

My finished product is shown below;

Chapter 21: Digipak Process & Final Product

Earlier in the year I had decided to create a similar styled album cover that The Temper Trap already had at the time. I wanted to incorporate the mosaic type pattern and the signature styled writing as part of the design, one of the main features I wanted for the digipak design was the main image that would be used to represent the band and its style of music. After looking through my research of the genre, Indie, I came to the conclusion that it is the type of music that is down to earth and more based around life events instead of 'sex, drugs and rock n roll'.

After take several hundreds of photographs I was able to choose this image;

What I liked this photo was the contrast between the silhouettes of the tree and it's branches, with the blue sky behind. I felt that this was extremely suitable for the band as it creates a unique type of imagery towards The Temper Trap and also portrays their style of life; Their music is the outline of the trees that reach out to so many different people, cultures and age groups and we are able to see how far these musicians have reached to satisfy every aspect of their target audience. This also indicates that the album has something for everyone and doesn't have to be loved by Indie lovers alone, but by anyone.

I then began to experiment with mosaic type of effects using Adobe Photoshop CS4. Below are my favourite three effects using the image above;

1.

2.

3.

The first effect was automatically the type of effect that I wanted but I began to feel like this type of effect was extremely similar to The Temper Trap's current album cover and so I decided to go for the next best thing. The second effect was ideal for having both similarity and conflict for my album cover and so after I had finished contrasting the darker and lighter colours of the image, cropping the image to the right size with the more detailed part of the photo was done, I was able to begin looking at the logo for The Temper Trap. I wanted to keep the logo in the top left hand corner as I felt that this was something the band would do to portray their individuality.

My top three logos are shown below;

1.

2.

3.

As you can see, the third logo attempt is different compared to the first two, the reason for this was as I was experimenting, I placed the logo in different areas of the image to see the certain type of effects that would be created and this certain image was a possibility that I thought could work, but after looking at them again I felt that the first one was more appropriate for the band. It supports the individuality of the band and gives the audience the sense of importance as it seems the band signed the front of the album.

It was then on to the title of the album and the fonts that I would use and also the location of the title. These are shown below;

1.

2.

3.

I felt that when it came to this part of creating the digipak, the title becomes very important for the design and so I struggled finding the one font/position to make the album look professional but to also keep the individuality of the band. For these two specific reasons I felt that the first design was suitable.

Final Digipak Design:

Front & Back & Fold In Piece ( CLICK TO ENLARGE);

Inside (CLICK TO ENLARGE);

Chapter 20: Final Music Video

I have officially finished my filming. Several tweaks were made to the video compared to the animatic. I felt that i could do a lot more in the narrative than what I had planned and is shown in the animatic. I added more shots to the video to create a sense of timing and accuracy as well as an upbeat and interesting narrative story that could be interpreted widely by its target audience, thus giving them a deeper meaning of the video and the sense of a connection between the band and them, personally.

The final product is shown below;

Chapter 19: Filming Finished, Editing Started

I am now currently working on two aspects of my coursework, the editing and the digipak design. I aim to get most of the editing done by the end of next week and so I will be updating this specific entry for the next few days. Editing will be done on Final Cut Pro and the digipak design will be done on Adobe Photoshop.

I began by looking through the footage I had taken and began to put them in order, trying to stick to the times for each shot I have been able to do this without importing the music so far. This, however, may cause complications further on in the editing process. I am also considering changing some of the shots as during filiming i was able to get some good shots that weren't in the storyboard.

I began to find it difficult to fit the shots without the music and so I imported the music and began to cut the shots to the beat of the music. I found that some of the footage taken had a lot more going on and so I have begun to incorporate other footage to the video to make it flow more. With the additional footage used, I am able to create an effortless story line. The editing process is a slow one and it is taking time to incorporate all the original shots that I had planned and the comparison with the actual footage taken. This means that more footage is used in the music video yet giving the final video to be more solid and unique.

Chapter 18 - Filming & It's Complications

After spending two weeks on filming my music video I have now completely finished filming and will begin editing next week. Whilst filming I came across several problems that meant that either changes had to be made to the story board or the settings for certain scenes had to changed. Most of the problems I had were with the mise en scene; outdoor scenes had to be filmed quickly and at the right time as we are coming up up to christmas and day light was minimum.

One of the scenes that was meant to be recorded in the lower light was difficult to film as the camera struggled to make out the three actresses walking towards it and so that shot had to be changed to be a scene walking down the main street.

My main issue was the time of year that I was aiming for. When looking at the story board we find that there are lots of shots that include the sun and so we struggled to get shots with the sun (especially when weather had been extremely bad). The outcome for this was to change the time of year from summer to winter.

Chapter 17: Cast

When it came to casting, I found it difficult to get three females that suited the specification precisely and so I had to settle with three girls that were the closest to the spec. Even after narrowing the field down massively, I still struggled to find three girls that fit the spec, until I stumble across three girls who was exactly what I needed for my video.

Sian Scott:

Daisy Kelly-Fletcher:

Tamaryn Smith:

These three girls are currently staying at the Boarding House at Thomas Adams College while they are studying their A- Levels. This tiny bit of information about the girls indicates that these girls are about 17 years of age, this is the precise age that I was wanting. The reason I was wanting my actresses to be this particular age is so my music video would target the younger audience and attracting a larger audience.

When it came to the appearance of the three girls, there were a few complications, as they didn't fit the specification for each of the characters but after spending three days with them, I quickly decided that their individual personalities made up it.

Tamaryn Smith is known to be the more educational one and is always found reading books or doing coursework, while Daisy is the more outgoing one of the three, she is seen running around and always chatting to people. Sian on the other hand is known to be a quiet person but when she is with her closest of friends, she becomes a giggly and funny character. These points alone was the reason why I chose the personality over the looks.

Spending several days with these girls before recording has made me begin to think about certain aspects of my music video. I also began to think of the narrative of my music video and decided that I am going to make my video more of a general view on friendship.

Chapter 16: Digipak Design - Planning

At the moment, the Temper Trap have three album covers that I will be considering to manipulate into my Digipak design. These album covers are shown below. Each of the albums are very dissimilar to one another and have very distinctive images that portray the style of the band.

I have become very attracted to the first album cover and so what I intend to do is incorporate the pixelated effect and the title and the way it has been presented. As the band are very indie and down to earth I will use a photograph that I have taken that will portray the band and their music. I will be creating a 3 panel digipak that will portray The Temper Trap's individuality.